Question 1

How do solar companies generate more residential leads?

Accepted Answer

The most effective combination for residential solar is Google Search (capturing high-intent searches like 'solar panels Melbourne', 'solar quotes near me') paired with Meta ads for awareness and retargeting. We build high-volume residential campaigns optimised for cost per qualified enquiry, typically targeting homeowners with the right property type and location profile.

Question 2

What's the best channel for solar lead generation?

Accepted Answer

For residential volume, Google Search and Meta perform best. For commercial solar, LinkedIn and account-based Google campaigns targeting business owners and property managers deliver higher-quality opportunities. We select and weight channels based on whether you're targeting residential volume or commercial deal size, both require different strategies.

Question 3

Are shared solar leads from comparison sites worth buying?

Accepted Answer

Shared leads from energy comparison platforms are sold to multiple installers simultaneously. You're competing with 3-5 other businesses for the same homeowner, which drives up your follow-up costs and drives down close rates. Every lead we generate is 100% exclusive, no shared lists, no aggregators, no competing with other installers for the same prospect.

Question 4

How do I generate commercial solar leads?

Accepted Answer

Commercial solar requires a different approach to residential. Decision-makers are business owners, CFOs, and commercial property managers who respond better to ROI-led messaging and longer consideration cycles. We build account-based campaigns on LinkedIn and Google targeting specific business types and building profiles, paired with automated nurture sequences that educate and re-engage over a longer period.

Question 5

How do government rebates affect lead generation for solar businesses?

Accepted Answer

Rebate changes create demand spikes that are hard to capitalise on without a ready-to-scale campaign infrastructure. We build campaigns that can pivot quickly around rebate messaging, updating landing pages, ad copy, and targeting to capture demand when government incentives make solar a more immediate decision for homeowners.

Question 6

What does it cost to generate a qualified solar lead?

Accepted Answer

For residential solar, qualified enquiry leads typically run $15-$60 depending on the quality bar, location, and competition in your market. For commercial solar, cost per qualified opportunity runs higher. We optimise for cost per signed contract, not just cost per enquiry, which means filtering out tyre kickers before they reach your sales team.

High-volume solar and battery leads.
Before your competitors get to them.

The lead problems every energy business faces.

How we build your exclusive energy lead pipeline.

What changes for your energy business.

Built for energy businesses scaling residential and commercial lead generation beyond comparison sites.

Common questions about energy and solar lead generation.

Ready to stop buying shared solar leads from comparison sites?

High-volume solar and battery leads.Before your competitors get to them.