Google Ads management built around lead quality and cost-per-deal, not clicks.
We manage Google Search, Display, YouTube, and Performance Max campaigns with a singular focus on cost-per-qualified-lead. Every campaign is optimised based on what's closing deals, not what's generating form fills.
High CPA with poor lead quality.
Your Google Ads are generating form fills but your sales team says the leads are low quality. The issue is targeting - you're reaching the wrong people, not the wrong channel.
Optimising for clicks instead of deals.
Most PPC agencies report on impressions, clicks, and CTR. None of these metrics tell you whether Google Ads are driving revenue. You need campaigns optimised for cost per qualified lead.
Wasted budget on wrong keywords.
Broad match keywords and generic phrases burn budget on searchers who'll never convert. Without a disciplined negative keyword strategy, a significant portion of your spend is wasted.
No visibility on what's actually converting.
Without proper conversion tracking tied to form fills, phone calls, and bookings, you're flying blind. You don't know which campaigns, keywords, or ads are generating real leads.
We manage Google Ads with a focus on cost-per-qualified-lead, not cost-per-click. The distinction matters because optimising for clicks generates traffic. Optimising for qualified leads generates revenue. Every bidding strategy, keyword selection, and campaign structure decision is made through the lens of what will produce the lowest cost per lead that your sales team can close.
Before spending a dollar, we conduct a keyword audit to identify commercial intent queries, map them to landing pages, and define the negative keyword strategy that prevents budget leakage to irrelevant searches. If you have an existing account, we audit it first to identify what's working and what's wasting spend.
Conversion tracking is non-negotiable. We set up end-to-end tracking for every conversion event - form submissions, phone calls, appointment bookings - tied to the specific campaign, ad group, and keyword that drove them. You get a dashboard that shows cost per lead, cost per qualified lead, and cost per booked call. Not impressions.
Google Ads account setup or restructure
Campaign architecture built around your ICP and commercial intent keywords.
Keyword research and strategy
Comprehensive keyword mapping with intent classification and negative keyword planning.
Ad copy and extensions
Direct-response headlines and descriptions built to earn clicks from your ideal buyer.
Bid management and budget allocation
Smart bidding strategies and budget distribution optimised for cost per qualified lead.
Negative keyword refinement
Ongoing search term analysis to eliminate wasted spend on irrelevant queries.
Conversion tracking
Full tracking setup for calls, forms, and bookings with attribution to campaign and keyword.
Monthly reporting tied to pipeline
Reports showing cost per MQL, cost per booked call, and revenue impact - not vanity metrics.
If you're already running Google Ads but your lead quality is poor or your cost per acquisition keeps rising, the problem is almost always in the campaign structure, keyword strategy, or conversion tracking - not the platform. We audit and fix these before scaling spend.
If you're starting Google Ads from scratch, we build the account architecture, keyword strategy, and campaigns from the ground up with a clear target CPA from day one.
27x ROI and $2.50 Cost Per Lead
1,200+ leads · $300K revenue · 60+ converted deals
Built a high-volume lead engine for car buying through paid social and local SEO.
"When it comes to PPC and ad strategy, Hayaat is an expert. In under a year he was able to reduce our CPL by 83% while maintaining a high volume of quality leads."
Harry Marsden
Marketing Manager, Activepipe
Book a free strategy call. We'll audit your account and show you exactly what we'd fix.
Or call Hayaat directly: +61 431 870 089