Custom dashboards, attribution modelling, and reporting that ties every campaign to pipeline revenue.
We build the measurement layer that tells you what's working and what's wasting money - GA4 setup, GTM implementation, Looker Studio dashboards, and multi-touch attribution across every paid channel.
Spending on ads with no idea what's working.
You're running Google, Meta, and LinkedIn campaigns but can't tell which channel is driving pipeline. Decisions get made on gut feel instead of data.
Reports full of vanity metrics.
Impressions, clicks, and CTR don't tell you whether you're generating revenue. If your agency reports on these, you're flying blind on ROI.
Broken or incomplete conversion tracking.
Form fills are tracked but phone calls aren't. Organic leads are unattributed. The data you have gives you a distorted picture of what's actually converting.
No single source of truth for marketing performance.
Data lives across GA4, Google Ads, Meta, and your CRM with no unified view. You spend more time pulling reports than acting on them.
Good analytics is the foundation of every high-performing marketing program. Without accurate tracking, you can't optimise campaigns, you can't justify budget increases, and you can't cut the channels that are wasting money. We start with a clean GA4 and GTM implementation, then layer conversion tracking across every paid channel - Google, Meta, LinkedIn, and any other platform you're running.
Every conversion event is tracked and attributed correctly: form submissions, phone calls via dynamic number insertion, appointment bookings, and CRM lead events. We then build Looker Studio dashboards that pull everything into a single view - cost per lead, cost per booked call, revenue by channel - updated automatically and accessible to your whole team.
We also run structured CRO programs alongside analytics work. Once you know which pages are receiving the most traffic and where drop-off is happening, we build test hypotheses and run A/B experiments to improve conversion rates. Better conversion means lower cost per acquisition across every channel you're running.
GA4 and GTM setup and configuration
Clean, accurate analytics foundation with all conversion events tracked correctly.
Conversion tracking across all paid channels
Forms, calls, bookings, and signups tracked and attributed to campaign, ad group, and keyword.
Custom Looker Studio dashboards
Dashboards showing cost per lead, cost per booked call, and revenue by channel - not vanity metrics.
Multi-touch attribution modelling
Understand which channels contribute to revenue across the full buyer journey, not just last click.
Monthly insights and recommendations
Monthly analysis identifying what to scale, cut, and test based on actual performance data.
A/B testing and CRO programs
Structured testing on landing pages, CTAs, and forms to improve conversion rates on existing traffic.
Data warehousing and analysis
For complex businesses needing centralised data infrastructure beyond standard GA4 reporting.
Analytics is the right investment if you're spending on paid channels and making optimisation decisions based on partial or inaccurate data. It's particularly high-impact for SaaS companies with complex multi-touch buyer journeys where attribution across organic, paid, and email is critical for channel investment decisions.
If you don't know whether your marketing is generating ROI, analytics isn't optional - it's the prerequisite for making any other channel perform better. We often implement analytics as the foundation before scaling any paid acquisition work.
+$2M MRR Uplift in 60 Days
26% conversion rate improvement · 600K+ new content items
Scaled content creator acquisition through paid ads, outbound, and conversion optimisation.
"Hayaat was a critical part of our growth team at Envato. Super analytical and was a great guy to work with. Drove exceptional results in a short period of time."
Eddie Dostine
Head Of Growth, Envato
Related service
A/B testing, landing page optimisation, and funnel analysis that turns more of your existing traffic into leads and deals.
Book a free strategy call. We'll audit your current tracking and show you exactly what's missing.
Or call Hayaat directly: +61 431 870 089