What's the best paid channel for B2B SaaS?

Depends on your ACV and sales cycle. For ACV $10K+, LinkedIn outperforms Meta. For ACV under $5K, Google Search delivers better CAC. We test the right mix for your product.

Tech & SaaS

Scale paid acquisition past founder-led sales and referrals.

We build full-funnel lead acquisition systems for B2B SaaS companies. Google, LinkedIn, Meta, SEO, and attribution modelling tied to MRR and ARR.

See Results

Envato: +$2M MRR in 60 days

SaaS acquisition pipeline

Google Search

High-intent SaaS keywords

LinkedIn Ads

Decision-makers by title

Qualified Demo

ICP matched + scored

Pipeline Revenue

Cost per MRR tracked

Envato · +$2M MRR in 60 days

The growth problems every SaaS team recognises.

High CAC that doesn't improve with scale

Spending more on paid acquisition but cost per customer keeps rising. The campaigns that worked at $10K/month break at $50K/month.

No visibility on which channels drive pipeline revenue

Marketing reports on MQLs. Sales reports on ARR. No one connects the two. You're optimising for the wrong metric.

Over-reliance on founder-led sales

Pipeline is still driven by personal relationships and referrals. Without repeatable inbound, growth is capped by one person's bandwidth.

Low trial-to-paid or demo-to-close conversion rates

Leads come in but the funnel leaks. Sign-ups don't activate. Demo requests ghost. A structural conversion problem burns your ad spend.

How We Do It

How we build your inbound SaaS pipeline.

Audit

We map attribution gaps, identify funnel leaks, and pinpoint the channels with the best leverage for your ICP, ACV, and sales cycle.

Acquire

Multi-channel campaigns on Google Search, LinkedIn, and Meta. SEO for commercial SaaS keywords. Landing pages built and tested for demo conversion.

Attribute

Track cost per MQL, cost per demo, and cost per new ARR. Every channel tied to pipeline revenue using multi-touch attribution dashboards.

Lead Generation PPC SEO Paid Social Analytics Automation

Proof

Case Study · Envato · Growth

+$2M MRR

26% conversion rate improvement in 60 days

We rebuilt Envato's paid acquisition system from the ground up. New attribution model, conversion-optimised landing pages, and multi-channel campaigns. $2M MRR impact measured in under 60 days.

+$0M MRR

revenue impact

CVR improvement

days

Read case study →

"Hayaat was a critical part of our growth team at Envato. Super analytical and was a great guy to work with. Drove exceptional results in a short period of time."

Eddie Dostine

Head of Growth, Envato

Trusted by

Outcomes

What changes for your SaaS business.

Demos from high-intent buyers

Google and LinkedIn campaigns target decision-makers actively evaluating solutions like yours.

Lower CAC at scale

Campaigns optimised for cost per MQL and demo. CAC improves as the system learns from closed deal data.

Full attribution across channels

Multi-touch models connect every touchpoint to closed ARR. Stop guessing which campaigns drive revenue.

Automated lead qualification

Every inbound lead scored and routed automatically. Your sales team talks to ICP-matched prospects only.

Organic pipeline from SEO

Commercial SaaS keywords targeted for long-term compounding traffic that reduces paid ad dependency over time.

Pipeline tied to MRR targets

Reporting built around demo-to-close rate, cost per new ARR, and revenue from each channel.

Who This Is For

Built for Series A+ SaaS companies scaling from $5M to $50M ARR.

You have product-market fit and a marketing function

You're spending on paid acquisition but unhappy with lead quality or CAC

You can't connect marketing activity to pipeline revenue or ARR

Growth is capped because you can't scale past founder-led sales

B2B SaaS platformsDeveloper toolsFintech productsMartech and salestechProptechLegaltechHealthtechVertical SaaS

FAQ

Common questions about SaaS lead generation.

Depends on your ACV and sales cycle. For ACV $10K+, LinkedIn outperforms Meta for reaching decision-makers. For ACV under $5K, Google Search delivers better CAC. We test the right mix for your specific product.

We track cost per MQL, cost per demo, and cost per new MRR. Every report ties campaign spend to pipeline impact, not clicks or impressions.

Yes. We run CRO programs on landing pages and sign-up flows. Envato saw a 26% CVR improvement in their funnel after we rebuilt their conversion architecture.

We focus on post-PMF companies. Typically Series A+ with $5M-$50M ARR and a marketing budget. Pre-PMF companies are usually better served by founder-led outbound first.

Google Search delivers leads within 2-4 weeks. LinkedIn and content-driven SEO take 60-90 days. Most clients see qualified demos in the first 30 days.

We discuss budgets and projections on the strategy call. No pricing on the website.