Meta, LinkedIn, and TikTok campaigns that generate demand and capture it at every stage of the funnel.
We build full-funnel paid social campaigns that move your ideal buyers from first awareness to booked appointment - with creative that earns attention and audiences built around your ICP.
Only capturing demand that already exists.
Google captures people searching for your solution. Paid social reaches people who match your ICP but haven't started searching yet - a far larger pool of potential customers.
Poor social ad performance with no clear reason why.
Social ads are underperforming but you can't tell if it's the creative, the audience, the offer, or the landing page. Most agencies don't test systematically enough to find out.
No retargeting strategy for warm audiences.
People who've visited your site, watched your videos, or engaged with your content are your warmest prospects. Without retargeting, they see your competitors' ads while they're deciding.
Top-of-funnel activity with no bottom-of-funnel follow-through.
Awareness campaigns generate reach but no revenue. Without a full-funnel architecture that moves people from awareness to conversion, social spend never ties to pipeline.
We build paid social strategies across Meta (Facebook and Instagram), LinkedIn, and TikTok - selecting platforms based on where your ICP actually spends time, not what's trendy. Each campaign is architected across three funnel stages: top-of-funnel for awareness and demand generation, mid-funnel for retargeting and nurture, and bottom-funnel for conversion.
Creative is the primary lever in paid social performance. The algorithm finds your audience - your job is to give it creative that converts when it reaches them. We invest heavily in creative strategy: testing different hooks, formats (video, carousel, static), angles, and offers to systematically find what drives the lowest cost per booked call for your specific business.
Every campaign is optimised for cost per booked call, not cost per click. We set up conversion tracking across all key events, build retargeting audiences from your website visitors and video viewers, and scale lookalike audiences off your best existing customers.
Channel strategy and audience research
Platform selection and ICP audience mapping before a dollar is spent.
Ad copy and creative briefs
Hooks, formats, and angles built to stop the scroll and drive action for your specific audience.
Campaign build and management
Full-funnel campaign architecture across awareness, consideration, and conversion stages.
Retargeting and lookalike audiences
Re-engage warm prospects and find more people like your best existing customers.
Creative testing
Systematic A/B testing of hooks, formats, and angles to lower cost per booked call over time.
Monthly reporting tied to pipeline
Cost per lead, cost per booked call, and revenue impact by campaign - not reach and impressions.
Paid social is most effective when your ICP can be identified by demographics, interests, or behaviours on social platforms - and when your offer benefits from creative storytelling, visual proof, or local targeting. Real estate agents targeting homeowners in specific suburbs, medical clinics promoting treatment outcomes, coaches targeting business owners - these are all strong fits.
If your buyers are only active on Google Search, paid social is a demand generation channel that warms audiences before they search. We often run paid social and Google together as a full-funnel system.
11+ Property Sales in 90 Days
150+ leads via paid social · 90 days
Generated vendor leads and converted them into listings through hyperlocal paid social campaigns.
"From day one, Hayaat hit the ground running for various demand gen programs. Not only was he a great marketer, but he helped others develop their skills too."
Joe Romeo
Digital Marketing Lead, Airwallex
Book a free strategy call. We'll show you exactly how we'd build your paid social funnel.
Or call Hayaat directly: +61 431 870 089